Leader nelle soluzioni PLM per la vendita al dettaglio
Peter Burrows, CIO Emeritus e Head of Enterprise Architecture Global IT di adidas Group, descrive l'implementazione da parte dell'azienda di una soluzione PLM per la vendita al dettaglio che ha consentito la collaborazione strategica in questa organizzazione multi-marchio e multi-prodotto orientata ai clienti.
Scoprite ulteriori informazioni sulla soluzione PLM preconfigurata e completa per la vendita al dettaglio e su come è possibile trasformare il modo in cui la catena del valore per la vendita al dettaglio pianifica, progetta, sviluppa e acquista in modo collaborativo i prodotti.
Adidas Group is a global company that designs and manufactures sports clothing and accessories, employing more than 46,000 people in over 160 countries. They produce a vast number of products, including many different lines and seasons. With a complex portfolio of products, adidas wants to keep things simple.
A big step towards achieving this simplicity has been implementing a single system to support many of their business processes, including a single repository for materials management. By moving from Excel to a comprehensive PLM solution, adidas now has a single source of information and visibility into product, supplier, and regulatory information across all regions.
Implementing PLM has also helped adidas accelerate their time to market, from product development through in-store delivery. As market and consumer demands increase and the number seasons and styles expand, adidas has made reducing time to market and production a focus. They have been able to meet these targets without reducing product quality and enhance their overall supply chain agility through better visibility and earlier and continuous involvement with merchandising, design and product development.